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The Blueprint for a Co-operative Decade argues that greater visibility for the co-operative model will lead to more awareness of the benefits of choosing co-op products and services over their alternatives. In order to achieve this greater visibility, and under the guidance of the International Co-operative Alliance’s Communications Committee, in January 2013 a brief was issued to 29 worldwide branding and design agencies to develop a new global visual identity for cooperatives.
Costa Rican co-operatives are starting 2015 with a new flag, according to the decision of the XIII National Co-operative Congress in the month of December. The new emblem incorporates the Co-operative Marque approved by the International Co-operative Alliance at its last Conference and General Assembly held in Cape Town.