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Working with other co-ops to promote your identity

What do energy co-operatives, credit unions and consumer co-ops have in common? They have all found common ground as a co-operative business by getting behind a unique identity. With a defragmented co-operative grocery market in the UK, independent retail societies with many different facia came together to launch a common brand, named ‘The Co-operative’.

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The seven co-operative principles are our DNA - but look for clear marketing messages

In a world suffering from a deficit of democratic representation and from short-termism, co-operatives demonstrate how business can be done not only differently, but better – not only for their own benefit, but for the world’s.

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