Together a .coop domain name and the global Co-operative Marque are symbols of the co-operative movement and of our collective identity; demonstrating our unity of purpose. Use the Marque and your .coop domain and join thousands of similar organisations around the world giving greater visibility to your co-operative and strengthening our distinct model of enterprise.
Our aim is for the Co-operative Identity to become one of the best known ethical marques in the world by 2020.
You can apply to use the Co-operative Marque and register a .coop domain by visiting our multi-lingual website www.identity.coop. The Marque is free and if you have not had a .coop domain name before you also will receive 1 year free when you buy two or more years. We also have a Toolkit which has downloadable elements to help you promote your Co-operative Identity this includes a poster, animated video, video tutorials, editorial, buttons for websites and newsletters and a range of banners. Download the Toolkit here.
See the Marque Guidelines here.
By using the new visual identity in your online and offline communications you can help make people aware of their options when faced with the choice between a co-operative or an investor or privately-owned business.
See our Marque Register to find out who has already signed up.
Complete your co-operative identity at www.identity.coop.