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Co-operative Identity

Together a .coop domain name and the global Co-operative Marque are symbols of the co-operative movement and of our collective identity; demonstrating our unity of purpose.   Use the Marque and your .coop domain and join thousands of similar organisations around the world giving greater visibility to your co-operative and strengthening our distinct model of enterprise.

Our aim is for the Co-operative Identity to become one of the best known ethical marques in the world by 2020.

You can apply to use the Co-operative Marque and register a .coop domain by visiting our multi-lingual website  The Marque is free and if you have not had a .coop domain name before you also will receive 1 year free when you buy two or more years.  We also have a Toolkit which has downloadable elements to help you promote your Co-operative Identity this includes a poster, animated video, video tutorials, editorial, buttons for websites and newsletters and a range of banners.  Download the Toolkit here.

See the Marque Guidelines here.


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By using the new visual identity in your online and offline communications you can help make people aware of their options when faced with the choice between a co-operative or an investor or privately-owned business.

See our Marque Register to find out who has already signed up.

Complete your co-operative identity at

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