The Blueprint for a Co-operative Decade argues that greater visibility for the co-operative model will lead to more awareness of the benefits of choosing co-op products and services over their alternatives. In order to achieve this greater visibility, and under the guidance of the International Co-operative Alliance’s Communications Committee, in January 2013 a brief was issued to 29 worldwide branding and design agencies to develop a new global visual identity for cooperatives. Read More.
Costa Rican co-operatives are starting 2015 with a new flag, according to the decision of the XIII National Co-operative Congress in the month of December. The new emblem incorporates the Co-operative Marque approved by the International Co-operative Alliance at its last Conference and General Assembly held in Cape Town. Read More.
One of the most significant outputs of the activities conducted during the Third Co-operative Summit of the Americas was the announcement of an agreement between the co-operatives and the government of Colombia, aimed toward promoting the adoption of the cooperative model as a key instrument to advance in formalizing employment and businesses, one of the core issues of the post conflict process initiated in that country. Read More.
For several years now NCBA CLUSA International has practiced the co-operative principle of “Cooperation Among Co-operatives”, connecting co-operatives of the United States with other cooperatives in different corners of the world. CoopsAmericas Newsletter interviewed Stanley Kuehn, Regional Director of NCBA CLUSA for Latin America and the Caribbean, to learn more about the experiences conducted by the organization and his views on the possibility of increasing this type of co-operative links. Read More.
Calverts, the agency that designed the Marque, explains how to make the most of it. Read More.
Our Marketing Lead, Nicola Huckerby, writes about how the co-operative Marque and domain can help advance your organisation’s goals. Read More.
Co-operative identity forms a key pillar of the Blueprint for a Co-operative Decade. The global Co-operative Marque, launched in 2013, was the first significant change to the visual identity of the movement in almost 100 years. It is a clear signal that co-operative enterprise is professional and contemporary. Read More.
In a world suffering from a deficit of democratic representation and from short-termism, co-operatives demonstrate how business can be done not only differently, but better – not only for their own benefit, but for the world’s. Read More.
Since its launch in 2013, co-operatives around the world have begun to use the global Marque to highlight that they are a co-operative. Here we showcase a few of the boldest and most imaginative uses. Read More.
Around the world hundreds of thousands of companies are showing their corporate responsibility slant through many varied marques, logos and stamps. From Fairtrade through to social enterprise – all of these ethical beacons have given organisations common ownership of an identity. Read More.
Community and solidarity are two words associated with the co-operative movement by members and non-members around the world, but a recent study shows more has to be done to get out the message. Read More.
Co-operatives have a powerful identity. An identity built on seven unique principles that no corporate social responsibility department in private businesses can replicate. Read More.
What do energy co-operatives, credit unions and consumer co-ops have in common? They have all found common ground as a co-operative business by getting behind a unique identity. With a defragmented co-operative grocery market in the UK, independent retail societies with many different facia came together to launch a common brand, named ‘The Co-operative’. Read More.
In a crowded and busy market, how can you distinguish your business? Evidence shows that people associate co-operatives with trust and fairness. If you want to mark out your business, demonstrating that it is a co-op can be effective. Here are seven ways to promote your co-operative difference. Read More.
Yves Therrien from Le Soleil wrote an article covering the new Cooperative Identity Read More.
A recent copy of the Cooperative Globe from the Cooperative Conference 2014, including a special feature from our Marketing Lead Nicola Huckerby on page 5! Read More.
Quebec City, 6 October 2014 – Following the launch of a new visual identity for the global co-operative sector in Cape Town last November a guide to Co-operative Identity will be unveiled by Dame Pauline Green, President of the International Co-operative Alliance, during the International Summit of Co-operatives in Quebec City.
Applications for the COOP marque have passed a milestone of 500.
Co-operatives from 67 countries have applied for the marque to be used as a visual identity – with many opting for a .coop domain too. Read More.
Co-operative Identity Toolkit launched Read More.
Domains.coop were at Cape Town for the unveiling of the new Co-operative Marque. Read More.
We’re delighted to announce that the International Co-operative Alliance (ICA) today announced our acquisition from UK-based Midcounties Co-operative. This puts us in a significant position to expand the adoption of the .coop domain amongst the 1.4 million cooperatives around the world. Read More.
Co-operatives United takes place in Manchester from Wednesday 31st October to Friday 2nd November and marks the close of the United Nations International Year of Co-operatives. It is set to be an inspiring global festival of events and exhibitions. With 1 world premiere, 3 exhibitions, 10 conferences, 45 countries, 150 workshops, 200 exhibitors and 10,000 people, Co-operatives United will inform and inspire those attending to build an ethical economy and a better world. Read More.
For the last decade, Domains.coop has been registering domains exclusively for cooperatives. This summer, its website has been a given a fresh new look. Read More.
Domains.coop are very pleased to announce a new fresh looking website! As you can see we are still working on a few pages, but our new home on the web will soon be completely finished. Read More.
The Internet Corporation for Assigned Names and Numbers (ICANN) announced today the applications for new general top-level domain names. Of the 1,903 applications, 84 were community-based. These included .charity, .art, .college, and .farm. 66 geographic name applications and 116 in non-latin scripts were also put forward. Following a period of evaluation, successful domains are set to go live from March 2013. Read More.