Cape Town Conference
Domains.coop were at Cape Town for the unveiling of the new Co-operative Marque.
The .coop domain has been around for 12 years. With the unveiling of the International Co-operative Alliance's new Co-operative Marque, co-operatives now have a fully realised global identity with which to communication their co-op difference.
Like the International Fairtrade Certification Mark (now celebrating its 25th anniversary) the new Co-operative Marque has the potential to be synonymous with some rather mighty values and principles.
The announcement of the new Co-operative Marque started off proceedings at the ICA Conference and General Assembly - unveiled by the Alliance's president Dame Pauline Green at the official welcome reception. Dame Pauline believes the new identity should be used by co-ops to "prove that they are good, sound, co-operative businesses who subscribe and aspire to the principles of the global co-operative movement".
Those principles figured highly on the programme of events. Workshops on sustainability, community, finance and education were well attended by delegates. Domains.coop attended a communication workshop entitled "Unite the world through the power of a story". We learnt of the work being done to raise awareness of co-operatives through storytelling. Gianluca Salvatori, CEO of Euricse, sent out a plea to co-operatives to share their stories with the world. We encourage you to contact stories.coop with your co-op story.
Monday lunchtime Mike Beall, President and CEO of the National Cooperative Business Association, presented the DotCoop Global Awards for Co-operative Excellence to the following worthy winners:
Coop Zeno Gandía - Large Co-operative Category
The First Alternative Cooperative - Medium Co-operative Category
Cooperativa Orientación y Securidad C.T.A - Small Co-operative Category
Canadian Co-operative Association - Co-operative Organization Category
On the final day of the Conference, Domains.coop attended a Membership and campaigns Showcase. A small group of young co-operators shared best practice and had an interesting discussion on engaging members: some large co-operatives don't do enough to encourage new members, whilst small co-operatives often seem exclusive.
It's clear there's a lot be done in the coming Co-operative Decade. The Global Co-operative Identity aims to unite the sense of identity in co-operatives, whilst demonstrating their co-operative difference to the world at large.
We have this Decade to make the Marque and the .coop domain synonymous with better business. Apply for the Co-operative Marque and a .coop domain at www.identity.coop today.