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Co-operative Identity Toolkit

Co-operative Identity Toolkit launched


A Toolkit to encourage more organisations to complete their Co-operative Identity with a .coop domain and the Co-operative Marque has been launched by this week.  The Toolkit includes a downloadable a poster, video tutorials, editorial, buttons for your website and newsletters and a multi-lingual banner, all designed for use in member communications.  The poster "Seven reasons to adopt the global co-operative identity" has been designed by Calverts, a worker co-op based in the UK who developed the Co-operative Marque, and encourages co-ops to be proud about their identity and show their support for the global movement.

Identity forms a pillar of the Blueprint for a Co-operative Decade. The Blueprint explains that the greater the visibility of the co-operative model will help make more people aware of what they are choosing when faced with the option between a product or a service from a co-operative or an investor or privately-owned business.  Nicola Huckerby, Marketing Lead at said "To deliver this greater visibility we're encouraging co-operatives to register and use a .coop domain and apply for and use the global Co-operative Marque. To date more than 550 co-ops in 67 countries have the Marque and there are over 6000 .coop registrations in 74 countries.  Working together we will achieve our aim for the Co-operative Identity to become one of the best known ethical marques in the world by 2020 with users in 100 countries, and the new Toolkit is key to achieving this."

To use the Marque apply at and you can see the full list of successful applicants here.  The Co-operative Marque Guidelines are available in English, French and Spanish and can be downloaded.

Download the Toolkit today.

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