How are organisations using co-operative marque
Since its launch in 2013, co-operatives around the world have begun to use the global Marque to highlight that they are a co-operative. Here we showcase a few of the boldest and most imaginative uses.
Uses of the Coop Marque
In our first image, Brazilian financial co-operative, Sicoob, is a national co-operative bank. Its north west headquarters, currently being developed, will feature the global Marque in order to demonstrate that it is more than a bank - it is a co-operative.
Above: The Phone Co-op provides phone and internet services to customers across the UK. The customer-owned co-op has used the Co-operative Marque on the packaging of its new pay as you go mobile service and was the first product to be sold in the UK with the Co-operative Marque.
Above: The Neighbouring Food Coop Association is a network of over 30 food coops in New England, USA, that employ 1,500 people, are owned by 90,000 members and turnover $225 million. It is using the Co-operative Marque to show its co-operative difference on its websites and promotional materials.
Below: Sicredi is a network of 106 credit unions serving 2.4 million members through 120 branches across Brazil. The financial co-operative has used the global Marque to brand its branches in order to reinforce its co-operative identity.