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How strong can the COOP marque be?

Around the world hundreds of thousands of companies are showing their corporate responsibility slant through many varied marques, logos and stamps. From Fairtrade through to social enterprise – all of these ethical beacons have given organisations common ownership of an identity.

Around the world hundreds of thousands of companies are showing their corporate responsibility slant through many varied marques, logos and stamps.

From Fairtrade through to social enterprise - all of these ethical beacons have given organisations common ownership of an identity. But, these identities started with one thing in common - a small number of pioneers looking to make a difference. 

 

To read the full article, follow the link below:

 

http://www.thenews.coop/88300/news/regional-organisations/how-strong-can-the-coop-marque-be/





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