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The seven co-operative principles are our DNA - but look for clear marketing messages

In a world suffering from a deficit of democratic representation and from short-termism, co-operatives demonstrate how business can be done not only differently, but better – not only for their own benefit, but for the world’s.

In a world suffering from a deficit of democratic representation and from short-termism, co-operatives demonstrate how business can be done not only differently, but better - not only for their own benefit, but for the world's.

This first paragraph is the opening sentence to the identity section in the Blueprint for a Co-operative Decade, published last year by the International Co-operative Alliance. It encourages co-operatives to figure out a way to be more accessible to the everyday public.

To read the rest of the article, please follow the link below:

 

http://www.thenews.coop/88482/news/ica/the-seven-co-operative-principles-are-our-dna-but-look-for-clear-marketing-messages/





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