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Cooperative Identity Toolkit

The International Co-operative Alliance has developed a global identity for the co-op movement.
The Co-operative Marque.

Together .coop and the Marque are symbols of the global co-operative movement. They differentiate co-operatives from private or investor-owned business. Today, in more than 100 countries around the world, thousands of co-operatives benefit from using a .coop domain and the Co-operative Marque.

With your .coop registration, you'll also get the Co-operative Marque and Identity Toolkit. Assets to help you to get the most out of using the Marque in your communications.


The Co-operative Marque Toolkit includes;  

Co-op Marque Guidelines

The Guidelines tell you all you need to know about using the Co-operative Marque in your marketing and communications. The Guidelines are available in English, French or Spanish.

With the Guidelines you also get the Marque in digital format.

Digital Banners

A range of animated banners in two and three line formats featuring the Marque with a range of taglines for use on your website. The banners are available in English, French and Spanish

English Static Banners

Communicator's Guide

This practical guide brings together expert advice and shared experiences from around the world on the benefits of showing your co-operative identity. The guide is available in several downloadable formats.


'7 Reasons' poster 

A poster showing seven reasons for all co-ops to adopt the Marque and co-operative global identity.
A great way to help show the world you're a co-op.      

    Poster thumbnail


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