Cooperative Identity Toolkit
To encourage more organisations to complete their Co-operative Identity we have created a downloadable Toolkit which includes, banners, videos and editorial for you to use in your own communications.
Find the Toolkit below, it includes:
- Animated video
- Editorial and messaging for newsletters and websites:
- Call to Action from Dame Pauline Green highlighting the importance of a unified co-operative identity
- a downloadable poster on Co-operative Identity which we are calling '7 Reasons'
- "How to" video Tutorials
- multi-lingual banners and rotating banners with key messages linking to identity.coop
- where to get COOP Marque branded merchandise and the co-operative flag icashop.coop
- Marque Guidelines
Help your members find the Toolkit. Place this button on your website or newsletter and link it to this page:/co-operative-identity/cooperative-toolkit.
We have designed several digital banners for use on your website, using a range of taglines in two and three line formats. They are available for download by clicking the link below;
Be proud of your co-operative identity
Tell your members, customers and community that you are Proud to be a co-operative, get the ethical badge that's just for co-ops. Apply for FREE at www.identity.coop
Video message from Dame Pauline Green
Dame Pauline Green, President of the International Co-operative Alliance, describes the importance of developing a global Co-operative Identity and how co-operatives around the world can play their part today.
Editorial and messaging for newsletters and websites
Copy and paste this text as part of your communications messages so that you always have the latest information
This practical guide brings together expert advice and shared experiences from around the world on the importance of showing your co-operative identity. The guide is aimed at marketing and communications staff, and is available in several downloadable formats.
How to register a .coop domain free for the first year
How to get your email up and running
How to use a .coop as your primary domain name
'7 Reasons' poster
We're proud of our global Co-operative Identity and have produced a poster showing seven reasons for all co-ops to adopt it. You can forward the poster to your members or why not print it and give it away at your next event?
(Click on the image to download the poster)
We have produced a rotating banner in three sizes in English, French and Spanish for you to use in your own communications. The banner should be linked to the application website for Co-operative Identity. This is what you need to do in order to use it:
- Select the size and language option from the list of 9 rotating banners below.
- Right click on your choice
- Click on "Save link as"
- Save to your device
- Please link the image to "www.identity.coop"
ICA Shop button
The International Co-operative Alliance has an online shop
Co-operative Flag, badges and Tee shirts all promoting the new Co-operative Identity. Add the button to your own website and newsletter so that your members know where they can get their branded merchandise and link it to this page: http://icashop.coop/
We publish a list of organisations that have successfully apply applied to use the new Global Marque every month. You can see the full list here.
You can access the Guidelines for the new Marque here, but you will need to apply at www.identity.coop if you want the files so that you can use them in your own communications. The guidelines and the files are available in English, French or Spanish.
If you have any questions about Co-operative Identity or using any of the Toolkit please get in touch with:
Nicola Huckerby - Marketing Lead
Nicola@domains.coop and we'll be happy to help.